What happens when the marketing playbook you've relied on for years stops working?

Kelly Sjol, founder and lead consultant at Storify Marketing and founder of Tech Founder X, sits down to talk about the seismic shifts happening in B2B SaaS marketing and growth strategy. We explore how AI is rewriting the rules for software companies, why so many founders confuse a sales problem with a story problem, and what it really takes to move from opportunistic growth to intentional scale. Kelly shares a remarkable case study of a quality assurance company that repositioned itself in the AI era and 10X'd its revenue — from $10,000 engagements to $100,000 contracts scaling to a million dollars a year. We also get honest about what business owners should expect from consultants today, why long-term contracts and overpromises are red flags, and how the best advisors are obsessed with your growth — not their own marketing prowess.

Dana Williams, leadership identity expert, Gallup Strengths coach, and author of The Internal Revolution, joins us to unpack why the secret to better leadership isn't managing your time — it's managing your energy. Drawing from her work with Southwest Airlines and Children's Medical, Dana brings a rare mix of corporate experience and vulnerability to the table. We dive into why your job title isn't your brand, how "strengths envy" holds teams back, and the 5-minute daily practice that keeps leaders emotionally grounded. If you've ever felt overwhelmed trying to do more with less, this episode is for you.

Beth Carr, founder of Fortified Branding, joins us to unpack why "humble" has quietly become "hidden" — and why that's costing executives real money. We dig into buyer psychology, how to vet a strategist from an order-taker, and the visibility shift that turned one client into a multi-million dollar acquisition.

Kourtney Street, co-founder of Sacred and Strategic, coaches at the intersection of the "soul line and the goal line." We get honest about what real coaching looks like, the discipline of silence, and how her work as chaplain for the Orlando Pride shapes the way she works with business leaders.

Joe Reed, founder of Fulcrum Collective, joins us to unpack why most growing businesses don't have a systems gap — they have a knowledge gap. We talk AI adoption, hiring the right advisor, and the sailboat metaphor that reframes how leaders should think about bringing AI into their business.