Episode 3 | How One Invisible Company Became an Acquisition Target Overnight, with Beth Carr

Beth Carr, founder of Fortified Branding, joins us to unpack why "humble" has quietly become "hidden" — and why that's costing executives real money. We dig into buyer psychology, how to vet a strategist from an order-taker, and the visibility shift that turned one client into a multi-million dollar acquisition.